CODEVA Logo Redesign
Human-powered cs education
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Human-powered cs education 〰️
As CodeVA reached its tenth year in business, an opportunity to expand its branding guidelines and update its overall appearance was presented to me. I worked with directors and managers within the organization for several months to reach a fresh, clear design that retained the original energy of the brand.
Above: Initial redesign pitch, original logo, and first drafts for org and department logos
Originally a simple circle with CodeVA’s wordmark in the center, when approaching our redesign I wanted to incorporate CodeVA’s use of navigational language and imagery from prior projects. Initially, we agreed upon the use of a map pin for a primary image and developed it from there.
After receiving feedback on the initial drafts, I focused on the organization’s primary logo and wordmark until we reached a satisfying conclusion that illustrated CodeVA’s standing as a guide for computer science education and remained versatile enough to be adapted for each department.
Below: Drafts and iterations of the CodeVA Logo