A traveling dungeon-master service created by a recent college graduate. Their branding was built to be fun and fantastical, allowing for an escape from the drudgery of adult life.
For this I was responsible for designing several pieces to be included as branding for the company, starting with a logo. From there I moved on to creating a paper invitation meant to inform local areas of the company’s arrival and provide a fun interactive introduction to the world of roleplaying.
This piece was designed as an introduction to the idea of roleplaying for potential customers who may have never played before or might be rusty after years of not playing. It leads the recipient through a choose-you-own-adventure style narrative that also acts as a personality test to help the recipient determine what kind of character they would want to create. Inside the box is a pack of dice, an essential tool for table top RPGs.
The next step after the invitation was creating a website and leaderboard banners to promote the company on other sites. Interact with a prototype of the website here.